Sunday, November 11, 2007




Today's Local Real Estate News: "Don't lowball. It gets the process off to a bad start."

In one of the most ridiculous fluff pieces on record, Paul Owers, the real estate “reporter” for the Sun-Sentinel interviewed a homebuilder who gives some horrible, but self-serving advice to potential buyers:

“‘During the boom, you were developing strategies to manage demand,’ said Jill DiDonna, a vice president of Sunrise-based GL Homes. ‘Now your whole modus operandi is trying to stimulate demand. It's come 180 degrees.’”

“‘People are still moving to Florida to retire, and retirees don't have time to wait on the sidelines,’ said DiDonna, 37, in her 14th year at GL.”

“Q What tactics should buyers avoid?”

“A: Don't lowball. It gets the process off to a bad start, and builders won't take you seriously. Don't expect the builder to rebuild the house for you to include some unusual feature. Don't blow the deal over $10,000 or $15,000 when you've already negotiated significant savings. Finally, don't expect that a home will be there when you're ready. Unique properties at the right price will sell quickly.”

Likewise, Georgia Tasker, a reporters at the Miami Herald, seems completely clueless. In a recent article, the Tasker tries to pass $225,000 for a home in Liberty City as “affordable.” According the City of Miami, the median household income in their city is $36,564. Someone needs to explain to Tasker that a home that is more than six times the median income is not “affordable.”

Here are the highlights of the article:

“Tangelia Sands watched Ario Lundy build affordable houses in her Liberty City neighborhood for several years, admiring them from afar. Next month, she and her four children finally will move into one of those homes.”

“Not only will it be affordable, it will be the first affordable ‘green’ house in Miami-Dade County.”

“Sands, who arises every morning at 3:15 to begin driving her Metrobus at 4, recently visited her under-construction home with two of her children to see exactly what they will be getting -- completely by chance, as Sands chose the site and not the house. They met with the architect, the builder, Opal Jones of the Miami-Dade Housing Foundation and Patricia Braynon of the Housing Finance Authority.”

“The construction cost of the home will be between $165,000 and $180,000, estimates Lundy. (Sands is paying $225,000, a standard price for an affordable home, according to Braynon).”

The Palm Beach Post reports on efforts to assist trouble borrowers:

“A coalition of mortgage-servicing companies, counselors and trade organizations have banded together to provide much-needed help to homeowners in trouble due to rising interest rates.”

“The formation of the group, Hope Now, was announced by U.S. Treasury Secretary Henry Paulson.”

“‘Eleven of the largest mortgage servicers, representing 60 percent of all the mortgages in America - along with several of the leading mortgage counselors, investors and large trade organizations - have come together and formed a partnership to help more Americans keep their homes,’ Paulson said.”

“The primary goal of the new coalition is to contact troubled borrowers before they become so delinquent in their payments that foreclosure is almost unavoidable.”

“Hope Now will provide at-risk borrowers with information and resources that might allow them to keep their home by restructuring the terms of their mortgage or by pursuing other options available.”

The Sun-Sentinel reports on slowing development in Lauderhill:

“Nigel Alfred's three-story townhouse isn't supposed to overlook Central Broward Regional Park.”

“His current view of the county park that opened Friday will be blocked one day, if, as expected, construction resumes on 150 more townhomes at the year-old subdivision where he lives, Georgetown Homes.”

“But for now, the 10-acre lot where those new residences are supposed to be built lies vacant, a reminder that plans for revitalizing the southeastern end of Lauderhill have slowed. Developers blame a soft housing market. They also say banks implementing stricter loan guidelines have made it more difficult for them to open businesses.”

“St. James Luxury Town Homes, another housing development planned just west of Georgetown, was canceled earlier this year.”

“‘I knew that the housing market would slow,’ said Alfred, who moved from North Lauderdale to Georgetown in August. ‘Right now, I'm enjoying the view of the park.’”

10 comments:

Anonymous said...

That GL woman is on crack. She is 37yrs old and has been with GL for 14yrs. I feel confident in saying it is unlikely she has ever seen a market downturn like the one South Florida is experiencing and her perspective is somewhat myopic. Does she not understand that the fuel that produced the housing boom (investment banks, SIVs, securitization of mortgages and lack of credit standards) is GONE?

My wife and I went to a GL community in Miramar in April 07 when we moved to SFLA. The sales reps pretended that the market was booming and that we need to move quickly. The house prices ranged from 600k to 1100k. This struck me as high. Based on a 3times income multiple, I figured my wife and I could only afford the smaller homes. I wondered, who the hell is being these things? And more importantly, am I underpaid? The idea that lowballing is going to "upset" a seller is ridiculous. Let them be offended. They don't have to sell.

Looking at the community again after 6months, GL has lowered prices by 100k on the larger homes and I would estimate that 50% of the community is up for sale, so you have the pick of the litter. Lowball away people...lowball away...

Anonymous said...

Drunken Duck,

I agree totally, lowball, lowball, lowball.
Do NOT fall in love with any property and lowball one after another. Worst case scenario is you are helping soften up the sellers.
Even if you offer 50% of asking price, they may jump on the next offer of 60% of asking price.
Mission still accomplished, you just helped establish a comp in that area, sending a message to all the other sellers. I am starting a list of low sale price comps to submit with my offers.
I just had a Realtor tell me about a seller who dropped his price from $3.1 mil to $2.1 mil.
First offer= $1.4 mil!!
Counteroffer at $1.7 mil. And they are still negotiating. Seller paid $1.95 in 2001, and it is one FABULOUS home! I would not be surprised to see it sell at $1.55!
You never know what a seller will take until you make an offer.
Prices are tumbling fast on waterfronts in LHP and Deerfield. I looked at one today for $675. Never thought I would see those prices again. Two doors down same house with $100k upgrades sold for $1.1 last year.
And I bet $600k would take this one.
When it closes, all the neighbors will be crapping.
Another thought I had was to print up the best deals in the market I'm studying, and make a list of the lowest sold comps. Then mail a packet to each seller in that market so they can see where they need to be pricewise. Educate them as to where the competition is at so they can lower their prices to compete! A reverse bidding war!!

Anonymous said...

140, I was driving on I-95 Saturday going to WPB and saw the LHP exit sign. I commented to my wife all about the happenings in the LHP housing market, LHP price ranges, the bridges, direct access to the ocean... she looked at my like I was having an affair with someone and asked "How do you know so much about Light House Point? We have never been there."...

Anonymous said...

"Don't blow the deal over $10,000 or $15,000 when you've already negotiated significant savings."

Sounds like she's willing to blow the deal over $10,000 or $15,000, so why shouldn't I blow the deal over the same amount? To who does that amount of money mean more, a builder or an individual?

Anonymous said...

duck,

That's funny! You know, my wife and I wonder the exact same thing. If we (as yourself) are in the top 3-4% of Americans based on income, WHO is buying ALL these multi million dollar homes? But with a 100 month supply of homes OVER $1 mil in Palm Beach, I guess the answer is no one! LOL
I had another thought on lowballing.
Todays lowball offer may equal tomorrows overpaid buyer.
I am looking hard but still waiting till spring to decide if its time to offer yet.
Next spring we may decide, based on market and economic dynamics, that its prudent to wait till 2009.
Again, each market varies, but the waterfronts I am looking at in LHP and Deerfield were tyically $2-300k in 1998-99, so $600k is still DOUBLE what they were before the mania.

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